Your prospect list, checked: the searches each business has no page for
SEO prospecting is choosing which businesses to pitch and finding, for each one, the fact that makes the owner reply. The choosing is easy. The fact is the hard part: a search the prospect's customers make every month, which a competitor answers with a page and the prospect does not. Your list, our proof gives you that fact for every site on your own list, or tells you plainly that a site has none.
This page is for agencies, freelancers and outbound teams who already have a list and need a reason to write to each company on it.
Why most SEO prospecting stalls
Most agency prospecting fails at the same point. The list is fine; the message is not. "We can help you rank higher" is a sentence every owner has deleted many times. An audit full of technical errors reads like homework. Neither tells the owner what they are losing.
What gets a reply is a missed customer the owner can picture and check: people search for a thing the business sells, a named competitor has a page for it, and this business does not. One line like that does more than a page of claims. Few agencies have one for each prospect, so their messages look like everyone else's.
What you get for each site
For each site on your list: the searches it has no page for, their US monthly searches and the competitor that has the page, as one line to paste plus the rows. Sites without a clear gap come back as a plain skip.
For every site on your list, you get:
- the searches it has no page for, written out in full;
- the US monthly searches behind each one, so you lead with the biggest;
- the competitor that has the page, with the link, so the prospect can check it in a minute;
- one line you can paste into the first message, built from the strongest gap;
- the rows behind the line, for the follow-up or the proposal.
A person checks every row before delivery, and every row links to the competitor's page, so you can verify any of it.
What a line looks like
Here is a worked example. The business, the competitor and the number are made up to show the shape.
Riverside Plumbing has a page for "water heater installation", a search made about 1,000 times a month in the US. Your site has no page for it.
And the rows behind a short list of three sites:
Site: plumber-one.example
- Search it has no page for
- water heater installation
- US searches a month (example)
- 1,000
- Competitor page
- linked
Site: roofer-two.example
- Search it has no page for
- metal roof repair
- US searches a month (example)
- 480
- Competitor page
- linked
Site: hvac-three.example
- Search it has no page for
- skip: no clear gap
- US searches a month (example)
- none
- Competitor page
- none
The third row is as useful as the first two. It saves you a message to a business you could not have helped much.
Sites without a clear gap come back as "skip"
Not every business on a list has a gap worth a pitch.
Those sites come back marked "skip", with no line, so you do not spend a message inventing a reason. Expect a share of any list to come back this way: a list of businesses chosen by size or location is not a list of businesses with a gap. The skips are part of what you pay for, because a pitch to a business with nothing to fix costs you the call and your name.
Who it is for
- SEO agencies and freelancers with a prospect list who want a first line for each company that the owner can check.
- Web designers who pitch redesigns and want to show what pages the new site needs, not only how it looks.
- Outbound teams that write cold email for marketing agencies and need one personal line per company.
If you have no list yet, start with the guide to lead generation for marketing agencies: it covers which prospects are worth a message. For a business with no site at all, read about pitching businesses without websites.
How ordering works
- You leave your name and email with the Get a sample button, and we email you within 24 hours.
- You reply with your list of company sites.
- You get a line and the rows for each site, or "skip". A person checks every row before it goes out.
- You write to the companies with a gap, and keep the rows for the proposal.
Everything works by email. There is no call and no account.
- Unit: One order covers a list of up to 20 company sites, or up to 50.
- Delivery: Within 24 hours, by email.
- Price: We confirm the price by email with your order, together with how to pay.
- Refund: If it's not useful, reply within 7 days for a full refund.
How to use the lines in your outreach
- Lead with the gap, not with your agency. The first sentence is the line; your name can wait.
- Keep the competitor's link in. It is what makes the line checkable, and owners do check.
- One gap per message. Save the second and third for the follow-up; each one is a new reason to write.
- Carry the rows into the proposal. The same searches, with their numbers, become the first pages you promise to build. Our guide to writing an SEO proposal that wins shows how.
- Drop the skips. A business with no clear gap is a client you would struggle to keep.
- Write to the person who decides. In a small business that is the owner; in a larger one, whoever holds the marketing budget and answers for the leads.
Mistakes that waste a good line
- Rounding the number up. The prospect can check it; a number that does not match ends the conversation.
- Hiding the competitor. "Your competitors rank for this" is a claim. A named page is proof.
- Pitching the whole list at once. The line works because it is about one business; a mail merge with no gap in it is spam.
- Promising the position. The gap is real; the ranking is not yours to promise.
Frequently asked questions
How is it made?
A person checks every row, and every row links to the competitor's page, so you can verify any of it.
What does a "clear gap" mean?
A search the business's customers make, which a competitor answers with a page and the business does not. A site without one comes back as "skip".
Which sites work?
English-language sites of service businesses, local businesses and B2B companies selling in the US.
Can I send a longer list?
One order covers a list of up to 20 company sites, or up to 50. Send the list in batches if it is longer.
What if the lines are not useful?
If it's not useful, reply within 7 days for a full refund.
Is this the same as a full market report?
No. This checks many sites at once and gives you one strong line each. The full report covers one site or one market in depth: see the page for SEO agencies, or how competitor gap analysis works.
Ask for a sample below, or read the page for web designers.